Blog titles can be hard to come by when you do this every day.
Another excellent episode of 24 last night. The show has just been really good this year. I don't know if the time off last season gave the writers the chance to really work out everything for this season or what, but this has got to be one of the better seasons the show has ever had.
The Senate passed the bill yesterday to delay the digital TV transition. I'll try not to get technical with you, but in short, I think this will make the whole thing a bigger disaster than it was already going to be. We're three weeks from the original cut-off date and the advertising has gotten heavier and heavier as we've gotten closer to the cut-off. Now instead of each station having a firm date, they can either go ahead and cut-off their analog or they can wait until June. So let's say out of the big 4 (ABC, CBS, NBC & Fox), 2 of the stations in a market go ahead and switch and 2 wait it out until June. That means that in the next three weeks, two stations will be advertising the switch for Feb 17 and the other two are now advertising the switch for June 12. If consumer confusion was a concern before the delay, I can hardly see how the delay helps. And this is just one argument against the delay. I've not even touched on how it plays havoc with the plans and the budgets the stations already had set based around the Feb. 17 date. It'll definitely be interesting to see how many stations go ahead and switch on the original date.
Sorry for the rant there. Anyway, as you can probably tell, I'm not a fan of the delay and I don't even have an antenna.
Have a good Tuesday.
--Paul
No comments:
Post a Comment